---
title: "groas Blog: Insights on AI & Google Ads (page 2)"
description: "Stay updated with the groas blog for trends, tips, and news on AI marketing to optimize campaigns and boost ROAS. Page 2 of 63."
url: "https://groas.com/blog/page/2"
image: "https://groas.com/og/groas.jpg"
---

# groas Blog

- [All Blogs](https://groas.com/blog)
- [Google Ads Best Practices](https://groas.com/category/google-ads-best-practices)
- [AI For Google Ads](https://groas.com/category/ai-for-google-ads)
- [Google Ads News](https://groas.com/category/google-ads-news)

* [![An open dictionary with brass coin slots cut beside its entries, coins wedged in, suggesting every pricing term secretly meters your usage.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a59355f0-5db4-4915-84d0-4d668bc14034.png)](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)
  ## [The Agency’s AEO Pricing Glossary: 17 Terms That Hide a Cap](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)
  [October 16, 2026 • 10 min read](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)

  [Written by Alexander Perelman](https://groas.com/post/the-aeo-pricing-page-glossary-for-agenci)
* [![A tiny tabletop garden: gardeners tend one plot while an identical plot marked CONTROL is left alone, and a miniature scientist compares the two.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4b923078-1b62-4926-8867-95c814fb3909.png)](https://groas.com/post/measure-first-or-fix-first-the-real-argu)
  ## [Measure First or Fix First? The 20-Prompt Test for AI Visibility](https://groas.com/post/measure-first-or-fix-first-the-real-argu)
  [October 16, 2026 • 9 min read](https://groas.com/post/measure-first-or-fix-first-the-real-argu)

  [Written by Alexander Perelman](https://groas.com/post/measure-first-or-fix-first-the-real-argu)
* [![Clay salesman proudly shows a dashboard stickered 'YOUR LOGO' while behind the curtain it spews task tickets onto an exhausted staffer at 10 PM.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/482ab727-2db0-4d5d-8993-11c2698cc745.png)](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)
  ## [Your White-Label AEO Platform Is a Dashboard With Your Logo](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)
  [October 16, 2026 • 10 min read](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)

  [Written by Alexander Perelman](https://groas.com/post/your-white-label-aeo-platform-is-a-dashb)
* [![Brass tweezers lift one small handwritten index card while a giant overstuffed binder sits ignored: the concise answer gets picked, not the bigger pile.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/db874ce1-6389-4541-b85e-f23601d4a754.png)](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)
  ## [Why Does ChatGPT Cite My Competitor and Not Me? Five Blunt Answers](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)
  [October 16, 2026 • 10 min read](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)

  [Written by Alexander Perelman](https://groas.com/post/why-does-chatgpt-cite-my-competitor-and)
* [![Clay figure feeds coins into a wall of security cameras watching a burst pipe flood a basement, while the wrench that could fix it lies ignored.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/460423a7-b685-417a-8837-2902c89fcb0d.png)](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)
  ## [Prompt Caps Are the Wrong Way to Buy AEO for Clients](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)
  [October 16, 2026 • 10 min read](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)

  [Written by Alexander Perelman](https://groas.com/post/stop-shopping-for-aeo-software-by-tracke)
* [![An agency owner in a night taxi holds up a 'FLAT FARE' card as the red meter keeps climbing: a fixed retainer meeting metered costs.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f0b99741-1535-4d2a-bbe6-a00d9b3f9f8c.png)](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)
  ## [Selling AEO Across 10+ Client Domains: The Margin and Dev-Hour Questions](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)
  [October 16, 2026 • 10 min read](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)

  [Written by Alexander Perelman](https://groas.com/post/agency-owners-asked-me-how-to-sell-aeo-a)
* [![Darts stuck in a wall, each with a bullseye freshly painted around it and a wet brush below: a perfect score made by drawing the target afterwards.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/61116209-befb-4d75-8e56-302f01bc130b.png)](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)
  ## [Before You Buy an AI Visibility Tool, Audit Your Own Prompts](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)
  [October 16, 2026 • 10 min read](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)

  [Written by Alexander Perelman](https://groas.com/post/before-you-buy-an-ai-visibility-tool-run)
* [![Tabletop model town where client building #4 has been redesigned with no door, leaving a tiny courier stranded while a distant watcher sees but can't help.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/f6ad7c25-79bd-4e00-94f4-ab947987f4e4.png)](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)
  ## [The Site Change Your Agency Won’t Hear About Until the Citations Disappear](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)
  [October 16, 2026 • 9 min read](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)

  [Written by Alexander Perelman](https://groas.com/post/the-night-a-client-swapped-a-landing-pag)
* [![Clay figure proudly hands a framed chart of rising water to a homeowner standing knee-deep in her flooded kitchen as the burst pipe keeps spraying.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/4095d196-0431-4421-b3d0-a3ef1e09a457.png)](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)
  ## [An Open Letter to the Agency Owner About to Sell AEO](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)
  [October 16, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-agency-owner-about-3)
* [![At a press conference, a sponsor stands under a big "SPONSORED" banner while every reporter's microphone points at an engineer holding a clear spec sheet.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/443c9928-7b14-46cf-9db6-41981282c8b6.png)](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)
  ## [7 PPC Myths About Getting Cited in AI Overviews](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)
  [October 16, 2026 • 9 min read](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)

  [Written by Alexander Perelman](https://groas.com/post/7-things-ppc-people-believe-about-gettin-2)
* ## [How to Optimize Google Shopping Feeds for Better PPC Performance](https://groas.com/post/google-shopping-feed-optimization-guide)
  [October 15, 2026 • 6 min read](https://groas.com/post/google-shopping-feed-optimization-guide)

  [Written by Alexander Perelman](https://groas.com/post/google-shopping-feed-optimization-guide)
* ## [YouTube Advertising Products and Inventory: Formats, Reach, and Buying Options](https://groas.com/post/youtube-advertising-products-and-inventory-guide)
  [October 15, 2026 • 5 min read](https://groas.com/post/youtube-advertising-products-and-inventory-guide)

  [Written by Alexander Perelman](https://groas.com/post/youtube-advertising-products-and-inventory-guide)
* [![Clay librarian keeps reading her bookmarked reference book while pushing back a marketer's stack of cash, because AI answers can't be bought.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/99224a07-408b-4277-82bf-4d5faa7b2bd4.png)](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)
  ## [What Google Ads Gets Wrong About ChatGPT and Perplexity Citations](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)
  [October 15, 2026 • 10 min read](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)

  [Written by Alexander Perelman](https://groas.com/post/what-google-ads-taught-you-that-s-wrong)
* [![A fork stabbed through a menu card served alone on a dinner plate: a page that lists the meal but serves nothing to actually eat.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8ae30ee4-9759-4ba0-855a-61d282ee5df1.png)](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)
  ## [Postmortem: 3,800 AI Bot Fetches, Zero Citations, and the Gap We Built Ourselves](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)
  [October 15, 2026 • 9 min read](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-3-800-ai-bot-fetches-on-our-c)
* [![Model town at night: a billboard shows a brick warehouse, but the real one is wrapped in a stock-photo banner, cars turn back, and the guard booth is empty.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cd551923-7763-43b3-8d91-48fef46de869.png)](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)
  ## [The Landing Page Changed. The Ads Didn’t. Then Quality Score Fell.](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)
  [October 15, 2026 • 9 min read](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)

  [Written by Alexander Perelman](https://groas.com/post/the-night-a-landing-page-swap-tanked-my-2)
* [![Cartoon of a consultant laser-pointing at a man's pile of dirty dishes and handing him an invoice, without washing a single plate.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/1e5f1fb9-5750-4d88-ba8f-23e2d4717094.png)](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)
  ## [AI Visibility Tools Are Selling You a To-Do List](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)
  [October 15, 2026 • 10 min read](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-rebuilt-the-google-a)
* [![A polished brass faucet runs dry because the pipe beneath it is shut by a small red valve tagged "robots.txt".](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/fa8d7c4f-c55e-4696-894b-e54e371d36cc.png)](https://groas.com/post/can-ai-bots-actually-read-your-site-a-60)
  ## [Can AI Bots Read Your Site? A 60-Minute Plumbing Check](https://groas.com/post/can-ai-bots-actually-read-your-site-a-60)
  [October 15, 2026 • 9 min read](https://groas.com/post/can-ai-bots-actually-read-your-site-a-60)

  [Written by Alexander Perelman](https://groas.com/post/can-ai-bots-actually-read-your-site-a-60)
* [![Clay homeowner dusts a chandelier from a checklist while a courier waits outside her heavily bolted front door, unable to get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/efdf09ed-325e-4ac9-9cc5-7bd07d895ae3.png)](https://groas.com/post/the-technical-fixes-that-actually-stop-a)
  ## [Six Technical Fixes to Make Before You Chase AI Citations](https://groas.com/post/the-technical-fixes-that-actually-stop-a)
  [October 15, 2026 • 11 min read](https://groas.com/post/the-technical-fixes-that-actually-stop-a)

  [Written by Alexander Perelman](https://groas.com/post/the-technical-fixes-that-actually-stop-a)
* [![Clay marketer pushes a giant slider to 11 so a gauge glows green, while the slider's cable lies unplugged on the floor, connected to nothing.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c835e74f-6e1b-49dc-96ca-e9ff8444e704.png)](https://groas.com/post/introducing-overviewmaxx-pro-the-landing)
  ## [Introducing OverviewMaxx Pro: Turn Your AI Overview Anxiety Into a Green Badge](https://groas.com/post/introducing-overviewmaxx-pro-the-landing)
  [October 15, 2026 • 10 min read](https://groas.com/post/introducing-overviewmaxx-pro-the-landing)

  [Written by Alexander Perelman](https://groas.com/post/introducing-overviewmaxx-pro-the-landing)
* [![Tabletop model: four tiny crews dig identical shallow pits side by side, while one deep, timber-lined shaft beside them is where the real work goes.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c4c1adb5-2383-4cdf-b8c3-43976d68d256.png)](https://groas.com/post/postmortem-we-wrote-about-ads-in-ai-over)
  ## [We Wrote Four Takes on AI Overview Ads. One Query Got 543 Impressions and One Click](https://groas.com/post/postmortem-we-wrote-about-ads-in-ai-over)
  [October 15, 2026 • 10 min read](https://groas.com/post/postmortem-we-wrote-about-ads-in-ai-over)

  [Written by Alexander Perelman](https://groas.com/post/postmortem-we-wrote-about-ads-in-ai-over)
* [![A baker smiles into a gilded mirror set in his laptop, which reflects only his own face, mocking asking AI about your own brand.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/21dff0d0-9b2e-45d1-b49d-eb7a3fae30d8.png)](https://groas.com/post/asking-chatgpt-about-your-own-brand-is-t)
  ## [Asking ChatGPT About Your Brand Is the New Googling Your Own Ads](https://groas.com/post/asking-chatgpt-about-your-own-brand-is-t)
  [October 15, 2026 • 10 min read](https://groas.com/post/asking-chatgpt-about-your-own-brand-is-t)

  [Written by Alexander Perelman](https://groas.com/post/asking-chatgpt-about-your-own-brand-is-t)
* [![A doorman at a data centre door shines a UV lamp on a visitor's hand-drawn "GPTBot" badge, exposing a fake bot trying to get counted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/04fe3c98-5796-476f-a32d-90eed633d089.png)](https://groas.com/post/read-your-server-logs-like-a-search-term)
  ## [Before You Buy an AI Visibility Tool, Check Your Server Logs](https://groas.com/post/read-your-server-logs-like-a-search-term)
  [October 15, 2026 • 10 min read](https://groas.com/post/read-your-server-logs-like-a-search-term)

  [Written by Alexander Perelman](https://groas.com/post/read-your-server-logs-like-a-search-term)
* [![An open luxury ring box holds a plain index card reading "llms.txt" with a $4,500 price tag, mocking trivial AEO work sold as premium.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8092d1ab-6e9c-4f98-a10d-d5a723c6485b.png)](https://groas.com/post/the-official-aeo-hustle-playbook-11-prov)
  ## [The Official AEO Playbook: 11 Ways to Sell an AI Overview Citation](https://groas.com/post/the-official-aeo-hustle-playbook-11-prov)
  [October 15, 2026 • 9 min read](https://groas.com/post/the-official-aeo-hustle-playbook-11-prov)

  [Written by Alexander Perelman](https://groas.com/post/the-official-aeo-hustle-playbook-11-prov)
* [![A reporter holds a microphone to a shop-window mannequin with a "$49 Diagnostic" sign, her notebook blank: a page that sells but can't be quoted.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/cda7159f-72b5-4a0b-bd66-9dff75d7fb40.png)](https://groas.com/post/teardown-the-landing-page-that-won-my-qu)
  ## [Teardown: The PPC Landing Page That Converts but Gives AI Overviews Nothing to Quote](https://groas.com/post/teardown-the-landing-page-that-won-my-qu)
  [October 15, 2026 • 11 min read](https://groas.com/post/teardown-the-landing-page-that-won-my-qu)

  [Written by Alexander Perelman](https://groas.com/post/teardown-the-landing-page-that-won-my-qu)
* [![A guard contentedly watches monitors of empty corridors while, through the window behind him, thieves wheel crates out of an unmonitored door.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/a1284d2a-9d50-45ce-a7b7-923c9b1feea2.png)](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-3)
  ## [AI Visibility Tools Ranked by the Prompts You’re Losing](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-3)
  [October 15, 2026 • 11 min read](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-3)

  [Written by Alexander Perelman](https://groas.com/post/ai-visibility-tools-ranked-by-one-questi-3)
* [![A founder pauses with a pen above a contract as a sealed letter marked "Before you sign" rests on the signature line, late at night.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/8277227e-d179-41d3-b6fa-de1df8effa54.png)](https://groas.com/post/an-open-letter-to-the-founder-about-to-s-2)
  ## [An Open Letter to the Founder About to Sign an AI Search Retainer](https://groas.com/post/an-open-letter-to-the-founder-about-to-s-2)
  [October 15, 2026 • 10 min read](https://groas.com/post/an-open-letter-to-the-founder-about-to-s-2)

  [Written by Alexander Perelman](https://groas.com/post/an-open-letter-to-the-founder-about-to-s-2)
* [![A man frantically raises an auction paddle at an empty podium while an archivist calmly snips one paragraph to quote—money can't buy an AI citation.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/6e4abf5d-6442-449a-89c5-dafece78ad21.png)](https://groas.com/post/7-things-ppc-people-believe-about-gettin)
  ## [7 PPC Myths About Getting Cited by ChatGPT and Perplexity](https://groas.com/post/7-things-ppc-people-believe-about-gettin)
  [October 15, 2026 • 10 min read](https://groas.com/post/7-things-ppc-people-believe-about-gettin)

  [Written by Alexander Perelman](https://groas.com/post/7-things-ppc-people-believe-about-gettin)
* [![Cutaway diagram of a six-chamber machine where a question capsule leaks out at stage four, while a gold #3 trophy sits disconnected on top.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/377efafa-4255-4ad0-add2-6da0e1a5cfa3.png)](https://groas.com/post/what-happens-between-a-chatgpt-question)
  ## [Why a Page That Ranks on Google Gets Skipped by ChatGPT: Six Steps from Question to Citation](https://groas.com/post/what-happens-between-a-chatgpt-question)
  [October 15, 2026 • 10 min read](https://groas.com/post/what-happens-between-a-chatgpt-question)

  [Written by Alexander Perelman](https://groas.com/post/what-happens-between-a-chatgpt-question)
* [![Clay doctor proudly ices a thermometer to lower the reading while the feverish red-faced patient behind him stays sick—fixing the gauge, not the cause.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/0e0daa90-a41d-45dc-9119-f8e1d6b446e2.png)](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)
  ## [AI Search: Track Buyer Prompts or Build Topic Authority?](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)
  [October 15, 2026 • 9 min read](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)

  [Written by Alexander Perelman](https://groas.com/post/should-you-chase-prompts-or-topics-in-ai)
* [![Tiny model shop full of neat answer cards behind a padlocked gate marked 403, a courier waiting outside: good copy is useless if bots can't get in.](https://pub-87da24ecbbfc4c3bad6875f3aa013712.r2.dev/generated-images/c7c37525-76c0-4b57-b192-65b4390d2c1f.png)](https://groas.com/post/steal-these-the-robots-txt-rules-schema)
  ## [The AI Citation Swipe File: Answer Blocks, Schema and robots.txt](https://groas.com/post/steal-these-the-robots-txt-rules-schema)
  [October 15, 2026 • 9 min read](https://groas.com/post/steal-these-the-robots-txt-rules-schema)

  [Written by Alexander Perelman](https://groas.com/post/steal-these-the-robots-txt-rules-schema)

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## Structured data

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